Offer your customers fast, flexible financing—starting at $5,000—and close more deals with the backing of a trusted, bank-owned partner.
50+ Years of Making Equipment Sales Easier
Since 1972, we’ve helped equipment manufacturers, dealers, and vendors close more deals by making financing as easy as equipment selection. Because the sale isn’t truly complete until the customer can pay for it.
As a division of First Western Bank & Trust, we offer the stability of a bank with the flexibility to tailor programs to your industry—whether you're selling to construction firms, municipalities, or manufacturing operations. When you partner with us, you unlock larger deal sizes, faster sales cycles, and higher close rates by offering financing that fits your customers’ needs—not just their upfront budgets.
Nearly 3 out of 4 equipment purchases involve financing. And if you're not offering it directly, you're handing off your buyer to a bank—or worse, to a competitor who does.
Think about it: how many customers walked away after showing strong interest? They agreed on the specs, saw the value, and then disappeared when payment came up. That’s the hidden cost of not owning the financing conversation. Without a built-in option, you’re asking customers to pause, shop around, or reconsider the purchase altogether.
What Happens When You Partner With Us
Customers finance the equipment they actually need, not just what they can afford upfront.
Pre-qualified customers move from quote to PO in days, not weeks.
Control the entire buying experience from equipment selection to approval.
Dedicated team of financing professionals, co-branded materials, borrower portal, and more.
Complete Partnership Support
- Dedicated account management team.
- Marketing materials and co-branded financing brochures.
- Real-time application status updates.
- Commission payments on successful deals.
- Borrower portal access so customers can manage docs, payments, and approvals in one place.
Why Choose First Western
A division of First Western Bank & Trust—offering consistency, trust, and reliability.
Flexible financing backed by real-world credit insight.
Co-branded marketing tools
designed to work for your sales team.
A dedicated team that knows your business.
